“Although I can’t promise you much / You’ll be finе, you’ll be fine,” Khalid croons. He clearly has a soft spot for huge, multinational companies seeking to alter the fabric of our reality.īut while the video may be unrestrained in its romantic feelings for Big Tech’s quest to dominate our lives, the lyrics are actually a little more nuanced, even kind of defeatist. After all, the singer debuted his single “New Normal” during a live performance at Virgin Galactic’s spaceflight launch, which sent Virgin CEO Richard Branson to the very edge of space. Khalid’s unabashed love for Silicon Valley culture shouldn’t be that surprising. Is Khalid’s record label, RCA, sponsoring these rocket trips? Color me skeptical. Is it point-to-point commercial rocket travel between LA and New York, in the vein of Elon Musk’s aborted idea from a couple years ago? If that was the case, 90 minutes would be too long. Probably too fast for any of the quasi-realistic tech featured in this video. A 90-minute rocket trip to the moon would be really, really fast. It’s a little unclear what the ad is selling. Who needs the Cash app? Only the finest fintech for our guy.Īs the video winds down, we end on the image of Khalid opening his blinds to see a giant billboard outside his window advertising rocket trips. Does anyone actually use Chime? Khalid sure does. Then, in what appears to be a particularly shameless moment of product placement, the singer remotely pays for something on his smart home panel (for what? it’s unclear) using Chime, a startup said to be worth $14.5 billion. Only the finest fintech for our guy Khalid. Not sure how I feel about sidewalk robots that sing while also trampling our toes, but let’s move on. Khalid sings into some sort of smart home panel on his wall, and his vocals are transmitted through the delivery robots apparently. The marketing team at Starship Technologies must be kicking themselves over their failure to get their brand name in this video. Outside, swarms of knee-high delivery robots jockey for space on the sidewalk. Again, this raises a lot of questions: how far into the future can this be, if he still has a PS5? Maybe he’s into retro consoles? And why would the PS5 be controlling his water filtration system? Is it now a smart home hub? I’m so confused. We still have spray bottles in the future!īut maybe I spoke too soon, because the next shot shows us an automatic watering system activated by Khalid’s PS5.
Khalid uses a spray bottle to water his plants. The room is barely bigger than a closet, but the walls are lined with hydroponic plants, which I guess is supposed to make us feel better about living in what’s basically a well-lit coffin. The singer then enters what I can only describe as a sanitized version of Korben Dallas’ apartment in The Fifth Element (another more accurate depiction of our chaotic and punitive future compared to this). The singer then enters what I can only describe as a sanitized version of Korben Dallas’ apartment in ‘The Fifth Element’ Why are the drones inside the building? Won’t they just smash into the skylight? Is there some kind of rooftop portal for the drones that managed to get installed despite the Bradbury Building’s designation as a national historical landmark in 1977? These and other questions go unanswered as Khalid continues to lazily shimmy through the song. (I was tipped off to the video by a PR representative from Zoox, but have yet to receive a reply as to whether the company paid for the product placement.)Īs Khalid dances through the interior of LA’s Bradbury Building ( made famous by Blade Runner, a more realistic version of the future), other people are inserting packages into drones that buzz around the building’s vast atrium. It’s not even available to the public yet, but in Khalid’s imagined future, the road is teeming with Zoox shuttles - and only Zoox shuttles. The company, which is owned by Amazon, only just unveiled the toaster-shaped driverless shuttle last December. You know things are off to an interesting start when Khalid, rocking some sick blueish purple hair, rolls up to his apartment in a robotaxi from autonomous vehicle startup Zoox.
#Khalid songs full
The video depicts a futuristic utopia full of skyscraper gardens, autonomous vehicles, drone deliveries, and smart homes
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